Brief

Design a visual identity and create a label for Alice’s Kefir Probiotic Drink.

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Design Concept

I designed the logo as a drop to represent the milk and I have chosen a playful font for the typeface. I chose this font to stand out from its competitors. The pale blue is a peaceful and calm colour. It gives off a gentle appearance and doesn’t overwhelm the logo and type.

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Technical Skills

— Adobe Illustrator

— Adobe Photoshop

—Adobe Indesign